Different Applications Of Photography
Advertising
Using photographic images to advertise help to
promote the product, it encourages, persuades, or manipulates an audience. The
photographs are often used in advertising agencies to market a product. Photos
that are used in advertisements are often manipulated (also called
photoshopping or—before the rise of Photoshop software—airbrushing). In the 1820's the first permanent photograph was taken and interest in photography first began to get more popular. However, all though this is one photgraphs were used it wasn't for advertising purposes. In the twentieth century people becme aware of advertising photography because of an improvement in technology which meant the photos could be done quicker at a higher quality.
Past
An example of a past photographic image used in
advertisement, is an 1890s advertising poster for the drink Coca-Cola showing a
woman in fancy clothes (partially vaguely influenced by 16th- and17th-century
styles) drinking Coke.
Contemporary
An example of a contemporary photographic image
used in an advertising poster is an image of Beyoncé to advertise the fizzy
drink Pepsi. Beyoncé is wearing tight shorts, a blazer and high stilettos. The
audience can see the market agencies has used Beyoncé’s best asset her bum to
advertise the product seen by the side shot taken. The advertising market
agencies have evolved as they now know what the audience are interested in, seen
by the use of sex appeal and using a famous celebrity to advertise their
product.
Promotional photography
Promotional photography is the use of
photography to publicise, advertise or promote an artists, band, Night club,
album etc.
Past
An old use of photography to advertise a
wrestling championship is one used on a poster. The type of photography used is
a black and white image of the wrestlers’ heads that is placed near their
names. The photography is very simplistic compared to a modern wrestling
championship poster that has a lot of colour, editing and graphics.
Contemporary
A modern day photograph used to promote an
artist is a poster of Beyoncé to advertise her album. The audience can
immediately see the photograph has been edited, through the artificial lighting.
Fashion Photography
Fashion photography is a genre of photography
devoted to displaying clothing and other fashion items. Fashion photography is
most often conducted for advertisements or fashion magazines such as Vogue,
Vanity Fair, or Elle. Over time, fashion photography has developed its own beauty
in which the clothes and fashions are enhanced by the presence of exotic
locations or accessories.
Contemporary
This is a modern day fashion photograph
displayed in a vogue magazine. Here they have added accessories, like a necklace
to the outfit and they have placed the model in a pool. This is all very
artistic and therefore suitable for vogue.
Past
This fashion photography is taken in the 1900s
and less simplistic to the other image. It is taken in front of a plain wall,
the model is just sitting on a chair but like the other image she is wearing a
necklace.
Photojournalism
Photojournalism is a particular form of journalism (the
collecting, editing, and presenting of news material for publication or
broadcast) that creates images in order to tell a news story. It is now usually
understood to refer only to still images, but in some cases the term also
refers to video used in broadcast journalism. Photojournalism is distinguished
from other close branches of photography (e.g., documentary photography, social
documentary photography, street photography or celebrity photography) by complying with a rigid ethical framework which
demands that the work is both honest and impartial whilst telling the story in
strictly journalistic terms. Photojournalists create pictures that contribute
to the news media.
The first photo is in black and white, a man’s arm, which has a demonic tattoo, is in
front of the lens, the photo is rough area. The other photo is in colour and is
a picture of a car crash. Both images vary but still inform the audience and
tell a story.
Portraiture
Portraiture is a likeness of
a person, especially
of the face,
as a painting,
drawing, or photograph:
a gallery of family portraits.
The first portraiture is a modern day portrait which is used on a advertising poster and
on the right is a 19th century portrait which is displayed in a
gallery. The modern portrait is clearly taken by a camera however; the other
portrait is a painting because in those time there was no cameras.
High Street studio work photography
Street photography is an art photography that features the human condition within public
places and
does not necessitate the presence of a street or even the urban environment.
The subject of the photograph might be absent of people and can be object or
environment where the image projects a decidedly human character in facsimile
or aesthetic.
PastPast Bibliography
This is street work photography taken in
1889, there is no natural colour within the image as it was taken using an old
Kodak camera of those times. A long shot is used to capture everything in its
element.
Contemporary
This is
also high street studio photography, however the location is in doors, shot in
a studio and there is a child. This is set up as this is done for a family
album. The colour in the image is natural as unlike the other image this is
taken in the modern day. Also the concept has also changed of high street
studio work photography as now images are taken in the studio.
Architectural
Architectural photography is the photographing of buildings and
similar structures that are both aesthetically pleasing and accurate
representations of their subjects. Architectural photographers are
usually skilled in the use of specialized techniques and equipment.
Past
This is an early architectural style photograph by William Henry
Fox Talbot, taken in 1845.
Contemporary
As building designs changed and broke with traditional forms,
architectural photography also evolved. During the early-to-mid-20th century,
architectural photography became more creative as photographers used diagonal
lines and bold shadows in their compositions, and experimented with other
techniques.
In this image, exterior architectural photography is used; it
usually takes advantage of available daylight, or if performed at night, uses
ambient light from adjacent street lights, landscape lights, exterior building
lights, moonlight and even twilight present in the sky in all but the darkest
situations.
Clinical photographers
Clinical photographers provide essential
professional and cost-effective photographic and graphic services for use in
patient care, medical education and research. This will be used in specialist
techniques,for example in ophthalmic imaging; they will use fluoresce in
angiography (which is used to delineate retinal blood vessels) and the
production of images for treatment planning in craniofacial surgery and
surgical audit.Clinical photographers provide valuable aids in early diagnosis
or for confirming the effective treatment of disease. Illustration has been an important feature of medical documentation since the time of Vesalius and thus has a long history. However, the first application of photography to medicine appears in 1840, when Alfred Donné of Paris photographed sections of bones, teeth, and red blood cells using an instrument called the microscope-daguerreotype. The range of equipment employed in medical photography will vary with the application and the institution. The standard setup includes the popular 35 mm single lens reflex (SLR) film camera with a comprehensive range of lenses, lighting equipment, and accessories or digital equivalents. The digital cameras may be of the same make as the film cameras to ensure the ability to share all the various accessories, especially lenses.
G.-B. Duchanne de Boulogne, Synoptic plate 4
from Le Mécanisme de la
Physionomie Humaine. 1862,
In the
upper row and the lower two rows, patients with different expressions on either
side of their faces
Contemporary
This is
a modern day image, here practising clinical photographers have a gear in their
mouths and they are practicing to take images of their mouths.
Illustration
An illustration is a visualization or a depiction made by an artist, such as a drawing, sketch, painting, photograph, or
other kind of image of
things seen, remembered or imagined, using a graphical representation. Printing
is the current process for reproducing illustrations, typically with ink on paper using a printing press.
Contemporary
This is
an illustration by Jessie Willcox Smith, made in the 19th century.
This illustration is used in a children's book to decorate a story of textual
information by providing a visual representation of something described in the
text. This illustration was carried out as a large-scale industrial process,
and is an essential part of publishing and transaction printing.
Past
Illustration
Great Egret by John James Audubon.
The
Chinese Sumi-E can be attributed to this technique, incorporating the use of
paints and dyes. Navigational maps have been produced using this technique in
the 14-15th century.
Fine
art
From
its very origins, photography can be the mechanical, scientific tool of the
camera and the natural desire to use it for the creation of beautiful images.
Essentially, the term fine art photography is used to refer work created with
such a desire in mind, to articulate an impression, a feeling about, or
relationship with the world.
Past
Alfred
Stieglitz's photograph The Steerage(1907)
was an early work of artistic modernism, and considered by many historians to
be the most important photograph ever made.Stieglitz was notable for introducing
fine art photography into museum collections. The photograph The Steerage is
displayed in the metropolitan museum.
Contemporary
As
printing technologies have improved since around 1980, a photographer's art
prints reproduced in a finely-printed limited-edition book have now become an
area of strong interest to collectors. This is because books usually have high
production values, a short print run, and their limited market means they are
almost never reprinted.
In
addition to the "digital movement" towards manipulation, filtering,
and or resolution changes, some fine artists deliberately seek a
"naturalistic," including "natural lighting" as a value in it.
Documentary
photography
Documentary
photography usually refers to a popular form of photography used to story
significant and historical events. It is typically covered in professional
photojournalism, or real life reportage, but it may also be an amateur,
artistic, or educational pursuit. The photographer attempts to produce truthful,
objective, and usually straight photography of a particular subject, most often
pictures of people.
Past
The
development of new reproduction methods for photography provided motivation for
the next era of documentary photography, in the late 1880s and 1890s, and
reaching into the early decades of the 20th century. This period decisively
shifted documentary from the past and landscape subjects to that of the city
and its crises. The refining of photogravure methods, and then the introduction
of halftone reproduction around 1890 made low cost mass-reproduction in
newspapers, magazines and books possible. The figure most directly associated
with the birth of this new form of documentary is the journalist and urban
social reformer Jacob Riis.
This
documentary photography showed people and still does how a minority of people
lived in New York in 1890. This is displayed in his books, most notably How the
Other Half Lives of 1890 and once in a gallery.
Contemporary
Nicholas
Nixon extensively documented issues surrounded by American life.
Since
the late 1990s, an increased interest in documentary photography and its longer
term view can be observed.
